Jayden is an emerging, recording artist whose unique RnB-pop tracks carry a modish Desi twist. His striking singles ‘Sun Zara’ and ‘Breath Away’ were hits with the listening public, and eventually got him recognised by the BBC Asian Network: “I would send my songs to DJ Yasser - the guy in charge,” Jayden told us “and he really encouraged my style. He was the one to get me on to the BBC’s Introducing Artists platform.” But it is not the young musician’s particular sound that is the core reason for his gathering momentum. “My songs are very diverse,” he continued “and I don’t like to be pigeon-holed, but that is mainly because I write to communicate a message. It’s not necessarily the melody, but the song-writing that matters. The concept creates the mood. If the lyrics aren’t working out, and the listeners aren’t able to empathise, there’s no point continuing to develop the track. It means my music can be danced to in clubs, be tenderer and more romantic and even used for social awareness.” Indeed, Jayden’s latest release – a cover of Jay Sean’s ‘Down’ – is a loving tribute to a female friend who suffered at the hands of domestic violence.
“My friend was in a relationship that went sour, and because she couldn’t take it any more, sadly ended her own life. I think it got as far as it did because she couldn’t talk about it. There is this standardised attitude, especially in the Asian community, of men being entitled to boss around women, and that really needs to be challenged. She also didn't have the support of the justice system. Steps are being taken to see what more the police could have and should have done to help her and vulnerable people like her.” In tune with his own beliefs and sense of self then, Jayden’s warmth and depth as a person resonates meaningfully with others; to the point, in fact, where he can inspire moralistic action.
